This study, by the Public Opinion Service (IDASA), collected data on the 1994 general election in South Africa, and specifically on voting intention, attitudes towards democracy, economic evaluations and various other political issues.
Kind of Data
Sample survey data
Unit of Analysis
Households and individuals
v1: Edited, anonymised data for licensed distribution
The survey collected basic individual and household data, as well as political attitute data. Demographic data included: Age, gender, religion, highest education, and home language, amongst others. Other data included: Political views, political attitudes, political activities, and political preferences amongst others.
The survey has national coverage.
The lowest level of geographic aggregation for the data is district.
The survey covered adult South Africans who were eligible to vote in the 1994 Election (18+)
Producers and sponsors
Institute for Democracy in South Africa
United States Agency for International Development
Semi-structured personal interviews were conducted. As there was particular interest in specific subgroups (e.g. rural Zulus and Vendas), a disproportionate stratified random sample was selected in order to obtain significant numbers of respondents in such subgroups. Respondents in households were randomly selected by means of the grid method. Only one person per household was interviewed. Another person in the household could substitute respondents, and 167 of the 2517 were so substituted.
Due to the disproportionate sample, it was necessary to weight the data up to the universe, i.e. the South African voting public. The sample was weighted according to province, age, gender, and type of area, language, income and education and projected onto the universe. The 2,4 million voters are therefore represented by the figure 2,400. A weight variable has been included in the dataset that enables uses users to analyse either the weighted or unweighted data depending on their analysis.
Dates of Data Collection
Data Collection Mode
Data Collection Notes
Fieldwork was conducted between 26 August and 16 September 1994. Interviews were conducted countrywide in South Africa by Market and Opinion Surveys (Pty) Ltd. The only problem encountered in the field was in KwaZulu-Natal. Interviewers were not allowed to continue with the survey before obtaining permission from the chiefs. Once permission was obtained, the survey was completed without any problems.
Institute for Democracy in South Africa (IDASA). IDASA National Election Survey 1994 [dataset]. Version 1. Cape Town: IDASA [ producer], 1995. Cape Town: DataFirst [distributor], 2012. DOI: https://doi.org/10.25828/8aqa-4950