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SAARF

All Media and Products Survey 2010

South Africa, 2010
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Reference ID
zaf-saarf-amps-2010-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
South African Audience Research Foundation
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Created on
Jun 30, 2015
Last modified
Jan 19, 2021
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627296
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Data file: amps-2010-out-of-home-advertising-v1.1

Cases: 25160
Variables: 58

Variables

qn
Questionnaire number
ca48co09
Last time seen billboards carrying any advertisements
ca48co10
Last time seen stores carrying any advertisements (excluding store's name)
ca48co11
Last time seen bus shelters carrying any advertisements
ca48co12
Last time seen trailers carrying any advertisements
ca48co13
Last time seen minibus taxis carrying any advertisements
ca48co14
Last time seen trains carrying any advertisements on the outside
ca48co15
Last time seen buses carrying any advertisements
ca48co16
Last time seen trucks carrying any advertisements
ca48co17
Last time seen dustbins carrying any advertisements
ca48co18
Number of occasions used a minibus taxi in the past 7 days
ca48co20
Number of occasions used a bus in the past 7 days
ca48co22
Number of occasions used a train in the past 7 days
ca48co24
Number of occasions used private transport in the past 7 days
ca48co26
Kilometres travelled per week
ca48co32
Kilometres travelled per month
ca48co38
Walk or don't travel
ca91co11_1
Out of home advertising on billboards - yesterday
ca91co11_2
Out of home advertising on billboards - within past 7 days
ca91co11_3
Out of home advertising on billboards - within past 4 weeks
ca91co11_4
Out of home advertising on billboards - ever
ca91co12_1
Out of home advertising on stores - yesterday
ca91co12_2
Out of home advertising on stores - within past 7 days
ca91co12_3
Out of home advertising on stores - within past 4 weeks
ca91co12_4
Out of home advertising on stores - ever
ca91co13_1
Out of home advertising on bus shelters - yesterday
ca91co13_2
Out of home advertising on bus shelters - within past 7 days
ca91co13_3
Out of home advertising on bus shelters - within past 4 weeks
ca91co13_4
Out of home advertising on bus shelters - ever
ca91co14_1
Out of home advertising on trailer ads - yesterday
ca91co14_2
Out of home advertising on trailer ads - within past 7 days
ca91co14_3
Out of home advertising on trailer ads - within past 4 weeks
ca91co14_4
Out of home advertising on trailer ads - ever
ca91co15_1
Out of home advertising on minibus/taxi - yesterday
ca91co15_2
Out of home advertising on minibus/taxi - within past 7 days
ca91co15_3
Out of home advertising on minibus/taxi - within past 4 weeks
ca91co15_4
Out of home advertising on minibus/taxi - ever
ca91co16_1
Out of home advertising on trains - yesterday
ca91co16_2
Out of home advertising on trains - within past 7 days
ca91co16_3
Out of home advertising on trains - within past 4 weeks
ca91co16_4
Out of home advertising on trains - ever
ca91co17_1
Out of home advertising on buses - yesterday
ca91co17_2
Out of home advertising on buses - within past 7 days
ca91co17_3
Out of home advertising on buses - within past 4 weeks
ca91co17_4
Out of home advertising on buses - ever
ca91co18_1
Out of home advertising on trucks - yesterday
ca91co18_2
Out of home advertising on trucks - within past 7 days
ca91co18_3
Out of home advertising on trucks - within past 4 weeks
ca91co18_4
Out of home advertising on trucks - ever
ca91co19_1
Out of home advertising on dustbins - yesterday
ca91co19_2
Out of home advertising on dustbins - within past 7 days
ca91co19_3
Out of home advertising on dustbins - within past 4 weeks
ca91co19_4
Out of home advertising on dustbins - ever
ca91co20_1
Any out of home advertising - yesterday
ca91co20_2
Any out of home advertising - within past 7 days
ca91co20_3
Any out of home advertising - within past 4 weeks
ca91co20_4
Any out of home advertising - ever
pwgt
Adult population weight
Total: 58
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