All Media and Products Survey 2010
South Africa, 2010
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Reference ID
zaf-saarf-amps-2010-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
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Metadata
Created on
Jun 30, 2015
Last modified
Jan 19, 2021
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554754
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- Data files
- amps-2010-attitudes-v1.1
- amps-2010-cellphone-and-internet-v1.1
- amps-2010-clothing-shoes-v1.1
- amps-2010-cosmetics-v1.1
- amps-2010-demographics-v1.1
- amps-2010-durables-v1.1
- amps-2010-electronic-media-v1.1
- amps-2010-financial-services-v1.1
- amps-2010-food-and-groceries-v1.1
- amps-2010-furniture-appliances-v1.1
- amps-2010-household-v1.1
- amps-2010-lifestages-v1.1
- amps-2010-lsm-and-saarf-segmentations-v1.1
- amps-2010-motor-vehicle-v1.1
- amps-2010-newspaper-magazine-readership-v1.1
- amps-2010-out-of-home-advertising-v1.1
- amps-2010-personal-v1.1
- amps-2010-products-grouped-v1.1
- amps-2010-products-v1.1
- amps-2010-sports-entertainment-leisure-v1.1
- amps-2010-travel-v1.1
SAARF Lifestyle Groups Total Groups LSM Groups 1-10 (ca58co39)
Data file: amps-2010-lsm-and-saarf-segmentations-v1.1
Overview
Valid:
25160
Invalid:
0
Type:
Discrete
Decimal:
0
Width:
18
Range:
0 - 12
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 0 | None | 534 |
2.1%
|
| 1 | Cell Sophisticates | 954 |
3.8%
|
| 2 | Sports | 3073 |
12.2%
|
| 3 | Gamers | 4016 |
16%
|
| 4 | Outdoors | 3041 |
12.1%
|
| 5 | Good Living | 1247 |
5%
|
| 6 | Avid Readers | 1763 |
7%
|
| 7 | Traditionals | 1745 |
6.9%
|
| 8 | Cell Fundamentals | 1038 |
4.1%
|
| 9 | Homebodies | 2397 |
9.5%
|
| 10 | Studious | 2586 |
10.3%
|
| 11 | Showgoers | 2766 |
11%
|
| 12 | Gardeners | 0 |
0%
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.