All Media and Products Survey 2010
South Africa, 2010
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Reference ID
zaf-saarf-amps-2010-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Jun 30, 2015
Last modified
Jan 19, 2021
Page views
554759
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- Data files
- amps-2010-attitudes-v1.1
- amps-2010-cellphone-and-internet-v1.1
- amps-2010-clothing-shoes-v1.1
- amps-2010-cosmetics-v1.1
- amps-2010-demographics-v1.1
- amps-2010-durables-v1.1
- amps-2010-electronic-media-v1.1
- amps-2010-financial-services-v1.1
- amps-2010-food-and-groceries-v1.1
- amps-2010-furniture-appliances-v1.1
- amps-2010-household-v1.1
- amps-2010-lifestages-v1.1
- amps-2010-lsm-and-saarf-segmentations-v1.1
- amps-2010-motor-vehicle-v1.1
- amps-2010-newspaper-magazine-readership-v1.1
- amps-2010-out-of-home-advertising-v1.1
- amps-2010-personal-v1.1
- amps-2010-products-grouped-v1.1
- amps-2010-products-v1.1
- amps-2010-sports-entertainment-leisure-v1.1
- amps-2010-travel-v1.1
SAARF Lifestyle Groups LSM Groups 1-5 (ca58co47)
Data file: amps-2010-lsm-and-saarf-segmentations-v1.1
Overview
Valid:
6300
Invalid:
18860
Type:
Discrete
Decimal:
0
Width:
18
Range:
0 - 11
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 0 | None | 106 |
0.4%
|
| 1 | Outdoors | 230 |
0.9%
|
| 2 | Gamers | 1155 |
4.6%
|
| 3 | Cell Sophisticates | 434 |
1.7%
|
| 4 | Sports | 799 |
3.2%
|
| 5 | Cell Fundamentals | 775 |
3.1%
|
| 6 | Avid Readers | 812 |
3.2%
|
| 7 | Traditionals | 646 |
2.6%
|
| 8 | Homebodies | 830 |
3.3%
|
| 9 | Showgoers | 513 |
2%
|
| 10 | Studious | 0 |
0%
|
| 11 | Good Living | 0 |
0%
|
| Sysmiss | 18860 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.