All Media and Products Survey 2010

South Africa, 2010

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Reference ID

zaf-saarf-amps-2010-v1.1

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

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Created on

Jun 30, 2015

Last modified

Jan 19, 2021

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SAARF attitude groups (ca76co10)

Data file: amps-2010-lsm-and-saarf-segmentations-v1.1

Overview

Valid: 25160

Invalid: 0

Type: Discrete

Decimal: 0

Width: 15

Range: 0 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
0	None	534	2.1%
1	Now Generation	3938	15.7%
2	Nation Builders	4244	16.9%
3	Distants	5921	23.5%
4	Rooted	6126	24.3%
5	Global Citizens	4397	17.5%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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