All Media and Products Survey 2010

South Africa, 2010

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Reference ID

zaf-saarf-amps-2010-v1.1

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Jun 30, 2015

Last modified

Jan 19, 2021

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554766

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SAARF attitude - median groups: Advertising (ca76co18)

Data file: amps-2010-lsm-and-saarf-segmentations-v1.1

Overview

Valid: 25160

Invalid: 0

Type: Discrete

Decimal: 0

Width: 9

Range: 0 - 2

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
0	None	534	2.1%
1	High	11707	46.5%
2	Low	12919	51.3%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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