All Media and Products Survey 2010

South Africa, 2010

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Reference ID

zaf-saarf-amps-2010-v1.1

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Jun 30, 2015

Last modified

Jan 19, 2021

Page views

564086

Downloads

4071

Last time seen stores carrying any advertisements (excluding store's name) (ca48co10)

Data file: amps-2010-out-of-home-advertising-v1.1

Overview

Valid: 25160

Invalid: 0

Type: Discrete

Decimal: 0

Width: 21

Range: 1 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	Yesterday	13892	55.2%
2	In the past 7 days	6881	27.3%
3	8 days to 4 weeks ago	2001	8%
4	More than 4 weeks ago	1501	6%
5	Never	885	3.5%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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