All Media and Products Survey 2002

South Africa, 2002

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Reference ID

zaf-saarf-amps-2002-v1.1

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Jun 30, 2015

Last modified

Dec 22, 2020

Page views

302819

Downloads

3548

Last time seen billboards carrying any advertisements (ca38co53)

Data file: amps-2002-out-of-home-advertising-v1.1

Overview

Valid: 29791

Invalid: 0

Type: Discrete

Decimal: 0

Width: 19

Range: 1 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	Past 7 days	22233	74.6%
2	8 - 14 days	2771	9.3%
3	3 - 4 weeks	1527	5.1%
4	Longer than 4 weeks	2237	7.5%
5	Never	1023	3.4%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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